Roadshow for Ducati

To showcase the latest Ducati models and connect directly with the fanbase and potential customers across the UK, we were tasked with supporting a high-profile event by delivering seamless transportation, setup, and a premium hospitality experience. Key requirements included the design and supply of a customised container to securely transport Ducati motorcycles, reflecting the brand’s high safety standards. Timely delivery and flawless setup of the hospitality pod and container were critical to maintaining the roadshow’s tight schedule. The hospitality pod needed to embody Ducati’s premium brand identity, offering guests a luxurious and engaging space at every stop.

Solution

A custom-built container was designed specifically to transport Ducati motorcycles safely and securely, eliminating any risk of damage during transit. The hospitality pod, featuring a sleek and modern design, provided a comfortable and branded environment that impressed attendees. To interact and engage customers, Versatile designed and crafted a configuration wall where customers could explore the new models and technical details. Throughout the roadshow, Versatile maintained the pod and container to the highest standards, ensuring flawless operations and timely delivery at every stop.

Results

Versatile exceeded expectations, ensuring all transportation was on schedule and safety measures were upheld with no incidents reported. The hospitality pod received outstanding feedback for its comfort and premium design, enhancing the customer experience and reinforcing Ducati’s brand values. The seamless execution of the event not only strengthened Ducati’s reputation but also contributed to positive audience engagement and increased sales opportunities.