Defence & Aerospace Technology Roadshow
Challenge
The challenge was to design and construct a mobile exhibition hall capable of hosting up to 22 individual exhibition spaces. This unit needed to align precisely with the brand gu idelines of the Defence & Aerospace Technology Roadshow and be fully managed and operated by the Versatile team.
Solution
To meet this ambitious brief, we utilised a 12.5-metre mobile expanding pod, expertly customised to house 22 individual exhibition stands. Each stand was designed with the flexibility to be easily branded to meet the needs of the exhibitors, offering a bespoke and professional presentation for every participant.
All graphics and design elements were crafted to adhere strictly to the brand guidelines, ensuring a cohesive, polished, and professional appearance throughout. Our skilled team of operators ensured the roadshow was delivered seamlessly, meeting strict schedules and maintaining exceptional standards across all locations.
Results
The client was delighted with the outcome. Our innovative mobile structure maximised internal floor space without compromising on quick and efficient installation. This enabled Dream Marketing to activate effortlessly across multiple locations, ensuring every roadshow stop ran smoothly and professionally.
The dedication, expertise, and meticulous attention to detail of the Versatile team were specifically commended by the client, earning well-deserved recognition for the outstanding execution of the project.

