Winter Rooftop for Beluga Vodka

Challenge

The Mercer Roof Terrace, in partnership with Beluga Vodka, aimed to redefine its rooftop dining and drinking destination on the seventh floor of the Vintry & Mercer Hotel in London. With its premium location and impeccable service in mind, the team sought to create a luxurious après-ski-inspired space, offering guests an unforgettable winter experience imfused with the magic of the season.

Solution

We reimagined the Mercer Roof Terrace as a captivating alpine retreat in the heart of London. The transformation included the addition of a cosy igloo and private cabins, each thoughtfully designed to create an inviting and intimate atmosphere.
The igloo, designed to accommodate up to seven guests, and the cabins, each catering for up to four guests, were strategically placed to ensure privacy and comfort. To evoke the warmth of an alpine resort, these spaces were adorned with faux fur blankets, flickering candles, and twinkling fairy lights. Sledges and snowboarding installations were also incorporated to reinforce the winter resort aesthetic, adding a playful yet elegant touch. This bespoke design successfully combined the charm of a mountain lodge with the stunning views of London’s skyline, creating an immersive and magical experience.

Results

The revamped Mercer Roof Terrace became an instant success, drawing a wide range of visitors eager to indulge in its unique seasonal offering. Guests were captivated by the enchanting atmosphere, which seamlessly blended luxury, comfort, and a true sense of winter wonder.